PRÜCKLER

PACKAGE DESIGN

PRÜCKLER is a 200-year-old Hungarian family-owned sparkling wine manufactory, redefining its visual identity in 2025 to compete in major champagne competitions with its new bottling. The label features Kincsem, the legendary racehorse they sponsored, honoring their rich heritage. I created this design as part of a competition entry, showcasing my approach to blending tradition with a contemporary visual identity.